Automate your Account-Based Marketing with Latern's Buyer Persona Tracker
Latern's Buyer Persona Tracker reduces friction for teams running effective Account-Based Marketing (ABM) by automating prospect finding and target account monitoring. Let Latern handle the heavy lifting so your team can focus on closing deals.
Say goodbye to tedious manual prospecting. With Buyer Persona Tracker, simply define your target personas and account criteria, and Latern will continuously find and add new prospects that match your specifications.
Prevent your prospect data from going stale with intelligent workflows that keep your database current. Latern automatically updates contact information, reflects job changes, and categorizes prospects accurately.
Leverage Latern's AI activation to identify the perfect moments for outreach. Our intelligent algorithms detect signals like new executives joining or shifts in company dynamics, so you can engage prospects when they’re most receptive.
With Buyer Persona Tracker, you gain access to a dynamic, self-maintaining goldmine of high-quality prospect information that evolves with your target market.
Trusted by a diverse range of clients, our solutions empower businesses to unlock growth and foster lasting relationships
Champion Chaser not only saves us time–we’re seeing results. We get alerted to job changes, connect with them on LinkedIn and automatically add them to sequences with Workflow Builder. And best of all, we’re getting higher response rates on our outreaches.
We were able to generate $7.6M in pipeline in the first 60 days—all thanks to Latern… it’s game changing being able to leverage the Latern CDP to integrate with all of our tools (Salesforce, Hubspot, Outreach.io and our product analytics tool). It made Latern a no-brainer.
What drew us to Latern over ZoomInfo was that Latern actually had more integrations with the tools we needed to connect to, such as Pendo. The onboarding process was also fantastic. Latern helped every step of the way and made it very easy for us to adopt this tool.
Latern is a unified platform for lead routing and AI-driven enrichment, ensuring the right leads reach the right people with the right context. Our best-in-class data, intelligent workflows, and AI activation set us apart from the competition.
